Guava Ice Cream
The power of small. Guava Ice Cream is the one-person AI studio of Anthony Hall, a freelance AI product designer and developer with decades in tech and marketing. Strategy, design and engineering for AI projects.
An AI studio of one.
Guava Ice Cream is an AI studio. When I say studio, I mean me, Anthony. I design, I write the code, and I run the business side. I only take on projects with AI at the center.
Think of me as a very powerful, very strategic hammer. I just ask what you're building before I start swinging.
- No B-team. The person you talk to is the person who builds it.
- Senior thinking on every project, because there's nobody junior to hand it to.
- AI does the repetitive parts, so your budget goes to judgment and craft.
Product leader · AI builder · beach bum
What I do
- AI product strategy. Finding where AI earns its place in a product or business, before money goes into building the wrong thing.
- Product and experience design. Interfaces and flows that make AI features feel simple and trustworthy.
- AI engineering. Working software: web apps, AI pipelines and integrations, shipped to production.
Case studies
- On this day AI. A HIPAA-compliant journaling platform that connects people with the providers who support them. Role: Co-founder. Product, design, engineering, AI. Stack: React, Node and MongoDB. A Python AI pipeline on FastAPI and LangGraph, running on AWS Bedrock. Hard part: Shipping useful AI features on health data without loosening the compliance rules. Status: Full write-up in progress.
The power of small
A big agency is a cruise ship: impressive, well catered, and it takes a mile to turn. I'm a speedboat with a very good map.
Small means every client gets my senior thinking. There are no layers between your problem and the person solving it.
AI is what makes this work. It takes the mechanical parts of design, code and project tracking, so one experienced person can cover what used to need a team of five.
Contact
Email: [email protected]