Guava Ice Cream
The power of small. Guava Ice Cream is an independent AI studio for healthcare, founded by Anthony Hall. Business strategy, product, design, engineering and HIPAA/SOC 2 compliance from one senior founder with an MBA and decades in tech and marketing.
A young studio. A senior founder.
Guava Ice Cream is an independent AI studio focused on healthcare. It's me, Anthony. I have an MBA and decades in tech and marketing, and I do the whole job: strategy, business model, product, design, code and compliance.
Right now most of my energy goes into On This Day AI, the mental health platform I co-founded. I built its product, its AI pipeline and its HIPAA program, and took it through a SOC 2 Type II audit.
Think of me as a very powerful, very strategic hammer. I just ask what you're building before I start swinging.
- No B-team. The person who scopes it is the person who builds it.
- Business, technical and compliance thinking in the same head, so nothing gets lost in translation.
- Compliance from day one. Privacy, security and clinical workflows aren't an afterthought.
I take on a few projects at a time, and I choose the ones that help people live better lives.
Product leader · AI builder · GRC expert
What I do
- Strategy. Business strategy and business models, AI opportunity assessment, and go-to-market, so money goes into the right thing before anything gets built.
- Artificial intelligence. Generative AI and LLM applications, agentic workflows and intelligent products, and the AI pipelines and data engineering behind them.
- Product and experience design. Product strategy and discovery, UX for AI that people can trust, and brand and marketing.
- Product building. Web and mobile product engineering, secure cloud infrastructure, and integrations with clinical and business systems, shipped to production.
- Governance, risk and compliance. HIPAA programs, SOC 2 readiness through Type II, and AI governance aligned to the NIST AI RMF.
- Leadership and delivery. Fractional product or technology leadership, product management from idea to launch, and support after launch.
Case studies
- On this day AI. Between sessions, clients struggle to keep up with their treatment plans, therapists can't see how they're doing or how much risk they carry, and health plans can't show that therapy is working. On This Day AI closes that gap in reinforcement, awareness and data. For clients: Guided reflection between sessions, with prompts personalized to their treatment plan and clinical history. For therapists: Visibility outside the session, alerts on signs of risk, and less paperwork. Sessions start from knowing, not guessing. For health plans: Clinical risk, wellbeing and self-alignment measures that show what's working. Technology: Multiple AI models answering from connected, continuously updated data, inside safety and clinical guardrails. Compliance: HIPAA program built from day one. SOC 2 Type II attested. My role: Co-founder. Business, product, design, engineering, AI pipeline and GRC. Status: Live
The power of small
A big agency is a cruise ship: impressive, well catered, and it takes a mile to turn. I'm a speedboat with a very good map.
Small means every client gets my senior thinking. There are no layers between your problem and the person solving it, and no handoff between the strategy, the build and the compliance.
AI is what makes this work. It takes the mechanical parts of design, code and project tracking, so one experienced person can cover what used to need a team of five.
Small isn't the size of the problem. It's the size of the team. The work can be as big as you need.
Contact
Email: [email protected]
LinkedIn: https://www.linkedin.com/in/anthonyhall/